Stanley Trust launches the 2nd year of the +Sport Move and Learn Project, in partnership with Ferrero and the EFL Trust
Stanley Trust, Ferrero and the EFL Trust are delighted to announce that they are embarking on the 2nd year of their +Sport Move and Learn partnership in Hyndburn, Ribble valley and Rossendale. The specially designed primary schools programme encourages children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.
The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport CSR initiative that has already encouraged 15 million children across the world to follow an active lifestyle.
Locally, over the course of six weeks, children from year 5 spend time in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. This is then followed by a session dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.
To date, Stanley Trust has delivered the programme locally in 30 schools, with 1200 children impacted. To build on this success, this year they will be reaching a further 30 schools and another 1200 children.
The first schools taking part this year are: St James Haslingden, St Paul’s Oswaldtwistle, Peel Park, St Leonards Langho and St Nicholas’ Accrington.
Stanley Trust’s Josh Cooper who delivers the project is a huge supporter of the Kinder + Sport Move and Learn Project, saying “It’s vital that we educate children from a young age on a healthy diet and encourage an active lifestyle. The Kinder +Sport Move and Learn Project is a really fun and interactive project engaging thousands of children each year. I’m extremely proud to be able to support such an important programme”.
A spokesperson from Ferrero said: We are delighted to be working with Accrington Stanley again this year for the +Sport Move and Learn Project, an integral part of Ferrero’s Kinder + Sport Corporate Social Responsibility programme. Our partnership with the EFL Trust and all our member clubs has gone from strength to strength in recent years, and we are proud that together we have inspired thousands of children to discover new ways to enjoy a healthy and active lifestyle.”
Mike Evans, Director of Operations at the EFL Trust said: “The +Sport Move and Learn Project and our partnership with Ferrero is growing from strength to strength. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. We are committed to helping the next generation discover the joy of moving and we look forward to continuing to work with Ferrero and our own network to achieve this.” Local images: Classroom based/ Activity based
FOR FURTHER INFORMATION PLEASE CONTACT:
Josh Cooper; firstname.lastname@example.org 01254 304071
The +Sport Move and Learn Project is a UK in-school programme developed by Ferrero and the EFL Trust as part of Ferrero’s global Kinder + Sport initiative.
The programme content has been developed by nutritional and educational and sporting experts in line with the recommendations in the Government’s Eatwell Guide and its learning outcomes are in line with the National Curriculum for PSHE and Science.
In 2017/18, the clubs taking part in the programme are Blackburn Rovers; Coventry City; Charlton Athletic; Derby County; Middlesbrough FC; Sheffield United; Watford; Cork City; Celtic FC; Rangers FC; Plymouth Argyle; Brentford; Burton Albion; MK Dons; Notts County; Portsmouth; Rotherham United, Southend United, Fleetwood Town, Accrington Stanley, Cardiff City, Newport County, Colchester United, Exeter City and Leyton Orient; all of whom were part of the programme in 2016/17. New to the programme in 2017/18 are Millwall FC, Bristol Rovers, QPR and Stevenage.
ABOUT KINDER + SPORT
Kinder + Sport is a responsible global project developed by Ferrero Group aimed at supporting physical activity among young generations.
As one of the Company’s core CSR pillars, the programme is designed to promote active lifestyles by encouraging dynamic play and sports among children and their families and stimulating them to make physical activity a regular part of their lives.
Present in the UK since 1966, Ferrero is a leading family-owned global company. Ferrero is the fourth-largest player in the global confectionery market (FT, 2015) and its unique and iconic brands are well-loved throughout the UK. Ferrero’s brand portfolio includes: nutella; 400g is the UK’s No.1 selling spread SKU; Ferrero Rocher, the UK’s no.2 classic boxed chocolate brand; tic tac, the no.5 pocket confectionery brand; Kinder Surprise, the no.3 kids confectionery brand; Kinder Bueno, a top 10 countline brand, and most recently Thorntons, Britain’s much-loved chocolate manufacturer and retailer. The success of each brand is based on quality products which are carefully crafted and supported with significant investment, to deliver great tastes for customers and strong profits for retailers.
Ferrero’s multi-million pound acquisition of Thorntons in 2015 is part of its continued investment in the competitive UK market. The transaction brought together two highly complementary businesses that share the same passion for innovative brand growth, underpinned by a proud heritage with drive and culture built upon family foundations. Ferrero is committed to building a strong and sustainable company that will continue to surprise and delight consumers with high quality confectionery products and experiences.
ABOUT THE EFL TRUST
The EFL Trust is a national football charity which unites the inspirational work delivered across England and Wales by its dedicated network of community trusts associated to EFL clubs. These charities have a combined annual turnover of over £44 million, and 2,500 members of staff, including teachers, coaches and professional health workers.
Football clubs are the heart and soul of their communities and have the power to reach people where others fall short. The Trust embraces this magic to raise the aspirations of millions by delivering dynamic initiatives to a diverse demographic. Using the magnetism of club badges to connect, The Trust tackles society’s greater goals by promoting people and championing community through powerful projects built upon a foundation of sport, education, inclusion and health.