The EFL and Utilita have today announced a new four-year deal that will see the energy supplier become the Official Title Sponsor of the Kids and Girls Cup competitions. The new partnership, which will be in place until at least the conclusion of the 2022/23 season, will see the community competitions renamed as the ‘Utilita Kids Cup’ and ‘Utilita Girls Cup’ respectively.
Over 22,000 schoolchildren take part in the competitions each year, with the aim of representing their local EFL Club, as they battle for the opportunity to play at Wembley Stadium. The Girls Cup Final takes place before the Leasing.com Trophy Final and the Kids Cup Finals during the Sky Bet Play-Off Finals weekend.
In the run up to these Finals, EFL Clubs and their Club Community Organisation’s deliver local and regional stages of the competitions. By encouraging these young people to participate and develop a love of sport, the Clubs and CCOs are helping to deliver the EFL Trust’s overall vision to create stronger, healthier, more active communities, whilst also supporting Sport England’s ambition of creating an active nation by focusing on the benefits sport can bring to people and society.
The competitions have also historically played a part in the development of some now established professional players, with Will Hughes (Watford) and Scott McTominay (Manchester United) having previously represented their schools in the Kids Cup Finals.
As well as the title sponsorship, Utilita will have a portfolio of rights across the Utilita Kids Cup and the Utilita Girls Cup, including digital rights and prestigious access at all EFL Wembley Finals.
The partnership will also allow Utilita to activate within communities nationwide across area and regional Finals of the respective competitions, as well as four newly created football festivals.The EFL and Utilita have today announced a new four-year deal that will see the energy supplier become the Official Title Sponsor of the Kids and Girls Cup competitions.
The new partnership, which will be in place until at least the conclusion of the 2022/23 season, will see the community competitions renamed as the ‘Utilita Kids Cup’ and ‘Utilita Girls Cup’ respectively.
Over 22,000 schoolchildren take part in the competitions each year, with the aim of representing their local EFL Club, as they battle for the opportunity to play at Wembley Stadium. The Girls Cup Final takes place before the Leasing.com Trophy Final and the Kids Cup
In the run up to these Finals, EFL Clubs and their Club Community Organisation’s deliver local and regional stages of the competitions. By encouraging these young people to participate and develop a love of sport, the Clubs and CCOs are helping to deliver the EFL Trust’s overall vision to create stronger, healthier, more active communities, whilst also supporting Sport England’s ambition of creating an active nation by focusing on the benefits sport can bring to people and society.
The competitions have also historically played a part in the development of some now established professional players, with Will Hughes (Watford) and Scott McTominay (Manchester United) having previously represented their schools in the Kids Cup Finals.
As well as the title sponsorship, Utilita will have a portfolio of rights across the Utilita Kids Cup and the Utilita Girls Cup, including digital rights and prestigious access at all EFL Wembley Finals.
The partnership will also allow Utilita to activate within communities nationwide across area and regional Finals of the respective competitions, as well as four newly created football festivals
