Accrington Stanley Community Trust (ASCT) will take pride of place on the front of the first-team shirts this Friday, as the club shines a spotlight on its award-winning community work.

In a generous show of support, Club owner Andy Holt, also of What More UK, has donated the ‘Wham’ front-of-shirt sponsorship for the fixture, allowing ASCT’s branding to take centre stage during the match. The initiative will not only raise awareness of the Trust’s life-changing programmes, but also generate vital funds through the auction of match-worn shirts, supporting its work across Hyndburn and beyond.

The one-off activation will see Stanley’s players wear shirts proudly displaying ‘Accrington Stanley Community Trust’, highlighting the breadth of community impact delivered every week through health, education, sport and inclusion programmes.

ASCT engages over 20,000 participants each year, using the power of the football club badge to improve lives. From supporting people with long-term health conditions and delivering youth engagement programmes, to tackling social isolation and improving employability, the Trust plays a central role in the local community.

Martin Fearon, CEO of Accrington Stanley Community Trust, said:
“We’re incredibly grateful to Andy Holt and What More UK for this fantastic gesture. Opportunities like this allow us to showcase the work we do on behalf of the Football Club and reach people who may not yet know how we can support them.

“Having ASCT on the front of the shirts is not just about visibility, it’s about highlighting the real stories and real impact behind the badge. Every programme we deliver is designed to make a difference, and this kind of support helps us continue to grow and sustain that work.”

Andy Holt, Owner of Accrington Stanley Football Club and What More UK, added:
“The Community Trust is at the heart of everything we stand for as a club. Giving up the front-of-shirt sponsorship for this game is a small way of recognising the incredible work they do day in, day out.

“I’d encourage supporters and the wider community to take a closer look at ASCT and, if they can, get behind them.”

The activation provides a unique platform to celebrate the Trust’s achievements and encourage fans, partners and the wider public to engage with its programmes. Funds raised from the auctioned shirts will go directly towards sustaining and expanding initiatives that support people of all ages and backgrounds.

Supporters attending Friday’s match are encouraged to learn more about ASCT and how they can get involved, whether through participation, volunteering or partnership support.

For more information on ASCT, visit www.stanleytrust.co.uk.